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AtTRACT

An immersive Approach To RetAil CusTomership

AtTRACT will be a software-as-a-service (SaaS) solution aiming to provide a unified but personalised experience for customers across retail channels (in store, online, etc).It will allow retailers to increase ARPU through a better conversion rates using an intelligent customer profiling tool.This will be achieved by integrating cross-channel customer data using web,mobile and social technologies,conveniently merged and exploited through innovative Big Data Technologies based on Hadoop and SPARK
Acronym: 
AtTRACT
Project ID: 
9 726
Ranking: 
55
Cut-off: 
3
Start date: 
01-11-2015
Project Duration: 
30months
Project costs: 
1 049 120.00€
Technological Area: 
Electronic Commerce, Electronic Payment, Electronic Signature
Market Area: 
Artificial intelligence related software