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ICEbreak

Interactive Cinema Experience through advanced storyboarding and mobile devices to BREAK the fun frontier

ICEbreak will create the technology and the content generation tools for enjoying interactive movies in the movie theaters. Highly driven by the market, the project will generate two public trials to further develop this new out-of-home group experience and assess its socialization impact.
Acronym: 
ICEbreak
Project ID: 
6 876
Ranking: 
85
Cut-off: 
7
Start date: 
01-03-2012
Project Duration: 
20months
Project costs: 
781 893.00€
Technological Area: 
Multimedia
Market Area: 
Other leisure and recreational products and services